What is the easiest sale you'll ever make? It is selling someone who has a special occasion such as a birthday, anniversary or some other important life event. What can you do to pre-empt these special moments in your customer's lives? Ok...I'll tell you...remember when I first started this blog...I asked if you would start collecting your customer's info such as address, email, birthdays, anniversaries, etc? Here's what you do....
How about sending a postcard or gift certificate to these customers for $25-100 with no strings attached! Yes, I really mean it..no strings attached! We've been doing this for years in my store and let me tell you, it creates a major amount of "Goodwill" for your customer and needless to say, it burns a hole in their pocket until they use it! So many businesses forget to do this simple but effective way of marketing! If you keep a data file on computer of your customer's you can simply upload your list to a company like http://www.targetmailers.com/ and pick a postcard/gift certificate...they'll even mail it for you. You can also easily print gift certificate yourself with any laser or inkjet printer using a program such as Microsoft Publisher.
The point here is...do it!!! This is FREE MONEY! Very rarely have I ever had a customer simply spend the amount of the certificate...they usually spend much more, plus it creates a feeling of "I'm Important" to your customer.
Ok...put this blog post to use and let me hear your success stories on this simple but super effective technique!
Warren Marketing Systems