How To Develop The Marketing Mindset

You know you need to do it…you see other’s being successful because of it.  What is it that I speak of?  I’m so glad you asked…the answer is becoming the “Maverick Marketer” of your store!  Marketing truly is the engine that drives your store’s business.  Dare you neglect it?

Early in my career as a store owner we were doing ok.  However, larger, older and better financed competitors still were getting the lion’s market share in our area.  So what did I do?  I got help from those who knew what I didn’t in the marketing realm.  Coaching and developing a marketing mindset is what set our store on fire!

While so many retailers concentrated on brand building otherwise known as “Image Marketing”, I started learning about “Direct Response” marketing.  After putting direct response principles in place, I noticed an uptick in sales the very first month.  Therefore, I started crafting more offers, writing better headlines that would elicit a “Direct Response” to my marketing efforts.

You’ll discover as I did that building your in house mailing list is the center post that you build your marketing efforts on and everything else should follow and connect to it after that.  Here’s a marketing tip you shouldn’t ignore…with direct mail, postcards, etc…your client has to at least look at it.  If you do your job well in crafting a good offer, they’ll do more than just look!

Let me give you one more tip about direct response marketing.  The next time you go to your mailbox, carefully look at the offers being made to you from other businesses.  The best direct marketing minds in the world craft offers every day and send them to you.  So before you throw it away…look at the headlines, the offers, coupons and subscriptions they send you to see how you might use them in your operation.

Quit building a brand for someone else…if you create the right offers and store traffic, you’ll build your own brand in the minds of your customers.  When you develop the “Marketing Mindset” using sound direct response marketing principles, you’ll beat the “Image Marketers” every time!