For today and our start, consider this simple technique that surprisingly enough...many retailers don't employ! What is it? Starting now...collect the following information from each & every client who comes in your store:
- Customer's Full Name & Address, Telephone# As Well As Spouse's Name
- Birthday & Anniversary
- Email Address...(C'mon..it is the 21st Century!)
- Advanced Options might be preferences of items, color, etc.
Start with this information RIGHT NOW! Please don't feel bad about asking for it either...trust me...customers are used to giving this type of info to retailers...remember the last time you went to Radio Shack?
Here's how you might ask for this info:
- Mr. / Ms. Customer, may I add your info to my list so I may keep you informed of our store's specials?
- May I add your info to my database so I may send you a Gift Card on your birthday or anniversary? Who would turn this down?
- If someone should turn you down, don't feel bad, just politely respect their wishes and say "Thank You".
In days to come, I'll show you how to explode your operation's traffic flow and cash flow by using the above information. I also ask that you either "Bookmark" this site or add it to your "Favorite Links". You may also hit the "Subscribe" link to get this info in a RSS feed.
I look forward to helping you grow your business in the days to come. Please feel free to leave any comments or contact me for help in your operation.
Bill Warren - Warren Marketing Systems
545 Main St.
Hudson, NC 28638